I know what it’s like to feel stuck between wanting to build a sustainable and successful business and lacking the capacity to follow through.
My path has been anything but linear. I’ve built consultancies, coached clients, designed courses, created products and written books. I know the joy of taking an idea and making it come to life.
The exhaustion, the burnout and the familiar feeling that you’re pushing a boulder uphill. For years, I tried to make traditional business models work. I pushed through, strategised and optimised. I studied models of success and embraced systems and automations to make my work flow. But I always came back to the same truth: it simply didn’t work for me. It demanded a kind of consistency and intensity that didn’t fit my style, my nature or differently wired brain.
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